Marketing and Growth Should a Founder’s Personal Brand Come Before the Company Page? For most small businesses on LinkedIn, a founder’s profile is the better place to build attention first. The company page still matters, but it has a different job. By Oluwatimilehin Fajemisin, Lead Content Strategist, Exalted Image For most small businesses, yes. On
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Business Growth Is Ghostwriting Dishonest, or Just Misunderstood? Ghostwriting is not automatically dishonest. The real question is whether the ideas are genuine, the claims are true, and the person whose name appears on the work can stand behind every word. By Oluwatimilehin Fajemisin, Lead Content Strategist, Exalted Image Ghostwriting is not dishonest when the ideas,
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Business Growth What Does LinkedIn Authority Actually Look Like? We Scored 16 Nigerian Founders to Find Out We scored 16 Nigerian founders across five LinkedIn profile criteria to find out what actually separates strong founder profiles from weak ones. By Oluwatimilehin Fajemisin · October 2026 When someone opens a founder’s LinkedIn profile for the first
Business Growth What 10 Business Leaders Wish They’d Outsourced Earlier Ten Nigerian business owners and team leads told us what they outsourced, what they wish they had outsourced earlier, and what they would never hand over. By Oluwatimilehin Fajemisin · September 2026 Outsourcing has become one of the more debated decisions Nigerian teams face as
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Marketing & Growth Your Founder Has Ideas. Your Marketing Team Just Isn’t Capturing Them Your founder is already generating customer insights, opinions, lessons and stories every day. The missing piece is a system for turning that knowledge into content. By Oluwatimilehin Fajemisin · September 2026 A founder can spend an hour talking to a customer,
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Marketing & Growth We Audited 6 Nigerian Startups. Most Don’t Have a Content Problem Six Nigerian startups had strong products, clear copy and real customer proof. What they were missing was the system that keeps content working. By Oluwatimilehin Fajemisin • September 2026 Six Nigerian startups across different industries had almost the same underlying problem.
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