Marketing and Growth Should a Founder’s Personal Brand Come Before the Company Page? For most small businesses on LinkedIn, a founder’s profile is the better place to build attention first. The company page still matters, but it has a different job. By Oluwatimilehin Fajemisin, Lead Content Strategist, Exalted Image For most small businesses, yes. On
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Business Growth Is Ghostwriting Dishonest, or Just Misunderstood? Ghostwriting is not automatically dishonest. The real question is whether the ideas are genuine, the claims are true, and the person whose name appears on the work can stand behind every word. By Oluwatimilehin Fajemisin, Lead Content Strategist, Exalted Image Ghostwriting is not dishonest when the ideas,
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Business Growth Why Companies With Good Products Still Sound Boring (And What Fixes It) Good products can still lose customers when their messaging sounds like everyone else’s. Here is why it happens and how to make your business copy more specific, useful, and memorable. By Oluwatimilehin Fajemisin, Lead Content Strategist, Exalted Image Companies with good
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Business Growth Your Website Is Losing Customers Before Your Sales Team Gets Them Five website copywriting mistakes that make Nigerian businesses lose prospects before they ever reach the sales team. By Oluwatimilehin Fajemisin · September 2026 Imagine this scenario. A prospect gets your website link on WhatsApp from a friend, a colleague, or a stranger
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Marketing & Growth Your Founder Has Ideas. Your Marketing Team Just Isn’t Capturing Them Your founder is already generating customer insights, opinions, lessons and stories every day. The missing piece is a system for turning that knowledge into content. By Oluwatimilehin Fajemisin · September 2026 A founder can spend an hour talking to a customer,
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“` Marketing & Growth We Asked 8 Marketing Leaders What They’d Cut First If Their Budget Fell 30%. Here’s Where They Actually Disagreed. Eight marketing leaders told us what they would cut first after a 30% budget reduction, and why the answer isn’t as simple as cutting what costs the most. By Oluwatimilehin Fajemisin ·
Marketing & Growth We Audited 6 Nigerian Startups. Most Don’t Have a Content Problem Six Nigerian startups had strong products, clear copy and real customer proof. What they were missing was the system that keeps content working. By Oluwatimilehin Fajemisin • September 2026 Six Nigerian startups across different industries had almost the same underlying problem.
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