Your business has something worth saying. Let’s make sure the right people hear it.
Content should do more than fill your blog or social media calendar. We build content strategies for Nigerian startups and SMEs that connect your business goals, audience needs, SEO and messaging so every piece of content has a reason to exist.
Your content shouldn’t exist just because you need to post something.
You can have a good product, a knowledgeable team and plenty of things to say, yet still struggle to turn that into content that actually works for the business.
The problem is rarely a lack of ideas. It is usually a lack of direction.
- You have a good product, but explaining it clearly is difficult.
- You’re publishing content, but you’re not sure what is actually working.
- Your blog has articles, but they aren’t bringing the right people in.
- Your social media feels disconnected from the rest of your marketing.
- Your team knows the business, but doesn’t have the time to turn that knowledge into useful content.
Content strategy connects the dots.
The strongest content doesn’t operate in isolation. It connects what your business wants to achieve with what your audience is looking for and what will move them closer to action.
Business Goals
We start with what the business actually needs to achieve.
Audience
We identify what your audience needs, wants and struggles to understand.
Search
We identify the questions and opportunities that can bring the right people to your business.
Content
We turn those insights into useful, relevant and purposeful content.
Conversion
Every piece has a role in moving the audience towards the next step.
A content system built around your business.
Strategy isn’t just a document. It should give your business a clearer way to decide what to create, where to publish it and what each piece needs to accomplish.
Strategy
The foundation that gives your content direction.
- Content strategy
- Audience research
- Content audits
- Content pillars
- Editorial planning
- SEO strategy
Creation
Content built around the strategy and the audience.
- SEO articles
- Website content
- Landing pages
- Copywriting
- Thought leadership
- Ghostwriting
Brand & Distribution
Make sure your content works together across channels.
- Brand storytelling
- Social content
- Content repurposing
- Content calendars
Good strategy starts before the first piece of content.
You shouldn’t have to tell us what blog post to write every week. The strategy should make that decision easier.
Understand
We start with your business, audience, product and goals.
Strategise
We identify what your audience needs, where the opportunities are and what the content should achieve.
Create
We turn the strategy into useful, search-friendly and persuasive content.
Refine
We review what is working and identify opportunities to improve the content system over time.
Built for businesses that have outgrown random content.
Startups
You have a product people need to understand and you’re building visibility from the ground up.
SMEs
You already have a business, but your content and online presence aren’t reflecting the value you provide.
Founders & Teams
You have expertise and ideas worth sharing but don’t have the time to consistently turn them into content.
Complex & Technical Businesses
Particularly businesses in fintech, technology, finance and other industries where products, services or ideas can be difficult to explain clearly.
Need a strategy for your content?
Whether you need a strategy from scratch, a content audit or ongoing strategic support, we’ll recommend an approach based on your goals and requirements.
View our starting prices and service options.
Before we build your content strategy.
Do you only write blog posts?
No. Content strategy can cover SEO content, website copy, thought leadership, social content, brand storytelling and other formats depending on the business goal.
Can you create a strategy for an existing content team?
Yes. We can work alongside an internal team and provide the strategy, planning or specialist execution they need.
Do you provide SEO content writing?
Yes. SEO can be incorporated into the strategy where search visibility is relevant to the business.
Can you work with a business that has no existing content strategy?
Yes. Starting without an existing strategy is often a good opportunity to build a clearer content system from the beginning.
How do I know if content strategy is what I need?
If you’re publishing inconsistently, unsure what to publish, struggling to connect content to business goals, or creating content that isn’t attracting the right audience, strategy is a good place to start.
Your content should have somewhere to go.
Let’s build a strategy that connects what your business wants to achieve with what your audience needs to hear.