Marketing & Growth

founder content strategy

Your Founder Has Ideas. Your Marketing Team Just Isn’t Capturing Them

Marketing & Growth Your Founder Has Ideas. Your Marketing Team Just Isn’t Capturing Them Your founder is already generating customer insights, opinions, lessons and stories every day. The missing piece is a system for turning that knowledge into content. By Oluwatimilehin Fajemisin  ·  September 2026 A founder can spend an hour talking to a customer, […]

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marketing budget cuts

We Asked 8 Marketing Leaders What They’d Cut First If Their Budget Fell 30%. Here’s Where They Actually Disagreed.

“` Marketing & Growth We Asked 8 Marketing Leaders What They’d Cut First If Their Budget Fell 30%. Here’s Where They Actually Disagreed. Eight marketing leaders told us what they would cut first after a 30% budget reduction, and why the answer isn’t as simple as cutting what costs the most. By Oluwatimilehin Fajemisin  · 

We Asked 8 Marketing Leaders What They’d Cut First If Their Budget Fell 30%. Here’s Where They Actually Disagreed. Read More »

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nigerian startups

We Audited 6 Nigerian Startups. Most Don’t Have a Content Problem

Marketing & Growth We Audited 6 Nigerian Startups. Most Don’t Have a Content Problem Six Nigerian startups had strong products, clear copy and real customer proof. What they were missing was the system that keeps content working. By Oluwatimilehin Fajemisin • September 2026 Six Nigerian startups across different industries had almost the same underlying problem.

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how Nigerian founders are using AI for marketing

I Asked 9 Nigerian Founders How AI Changed Their Marketing. They All Drew the Same Line

Marketing & Growth I Asked 9 Nigerian Founders How AI Changed Their Marketing. They All Drew the Same Line Nine Nigerian founders shared what AI has actually changed in their marketing, what it hasn’t, and where they still draw the line. By Oluwatimilehin Fajemisin  ·  August 2026 I spoke with nine Nigerian founders across healthtech,

I Asked 9 Nigerian Founders How AI Changed Their Marketing. They All Drew the Same Line Read More »

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