Marketing and Growth Should a Founder’s Personal Brand Come Before the Company Page? For most small businesses on LinkedIn, a founder’s profile is the better place to build attention first. The company page still matters, but it has a different job. By Oluwatimilehin Fajemisin, Lead Content Strategist, Exalted Image For most small businesses, yes. On
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Marketing & Growth Your Founder Has Ideas. Your Marketing Team Just Isn’t Capturing Them Your founder is already generating customer insights, opinions, lessons and stories every day. The missing piece is a system for turning that knowledge into content. By Oluwatimilehin Fajemisin · September 2026 A founder can spend an hour talking to a customer,
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“` Marketing & Growth We Asked 8 Marketing Leaders What They’d Cut First If Their Budget Fell 30%. Here’s Where They Actually Disagreed. Eight marketing leaders told us what they would cut first after a 30% budget reduction, and why the answer isn’t as simple as cutting what costs the most. By Oluwatimilehin Fajemisin ·
Marketing & Growth We Audited 6 Nigerian Startups. Most Don’t Have a Content Problem Six Nigerian startups had strong products, clear copy and real customer proof. What they were missing was the system that keeps content working. By Oluwatimilehin Fajemisin • September 2026 Six Nigerian startups across different industries had almost the same underlying problem.
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Marketing & Growth I Asked 9 Nigerian Founders How AI Changed Their Marketing. They All Drew the Same Line Nine Nigerian founders shared what AI has actually changed in their marketing, what it hasn’t, and where they still draw the line. By Oluwatimilehin Fajemisin · August 2026 I spoke with nine Nigerian founders across healthtech,
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